{
  "vocabulary": "tiers",
  "axis": "É — Échelon",
  "version": "cuvee-1",
  "read_date": "2026-09-26",
  "read_by": "cc",
  "source": { "name": "IWSR price bands, as the IWSR names and defines them in its published insight articles (US retail, 75cl spirits bottle; other markets adjusted for purchasing power and local taxes)", "source_url": "https://www.theiwsr.com/insight/premiumisation-is-slowing-but-theres-a-counter-trend/" },
  "note": "The six-rung ladder of the standard, in order. A tier is written on a record only when a source states it; it is never inferred from a price. Thresholds are the IWSR's own words where published; a rung the IWSR names without a threshold carries none. The IWSR also names prestige-plus (US$200+) above prestige; it is recorded here beside the ladder and is not a rung of cuvee-1.",
  "tiers": [
    { "id": "value", "label": "Value", "order": 1, "threshold_usd_75cl": null, "source_url": "https://www.theiwsr.com/insight/premiumisation-redefined-from-pricing-to-meaningful-moments/", "source_line": "\"standard/value\" named as the tier group below premium (article dated 20/08/2026)", "read_date": "2026-09-26", "state": "sourced" },
    { "id": "standard", "label": "Standard", "order": 2, "threshold_usd_75cl": null, "source_url": "https://www.theiwsr.com/insight/premiumisation-is-slowing-but-theres-a-counter-trend/", "source_line": "\"Standard-and-below\" named as the tier group below premium (article dated 30/09/2024)", "read_date": "2026-09-26", "state": "sourced" },
    { "id": "premium", "label": "Premium", "order": 3, "threshold_usd_75cl": "22.50–30.50", "source_url": "https://www.theiwsr.com/insight/premiumisation-is-slowing-but-theres-a-counter-trend/", "source_line": "spirits 75cl bottles priced between USD 22.50 and USD 30.50 at retail in the US market (article dated 30/09/2024)", "read_date": "2026-09-26", "state": "sourced" },
    { "id": "super_premium", "label": "Super-premium", "order": 4, "threshold_usd_75cl": "30.50–44.99", "source_url": "https://www.theiwsr.com/insight/premiumisation-is-slowing-but-theres-a-counter-trend/", "source_line": "spirits that cost more than USD 30.50 or equivalent per 75cl bottle (article dated 30/09/2024); the upper bound is where ultra-premium begins", "read_date": "2026-09-26", "state": "sourced" },
    { "id": "ultra_premium", "label": "Ultra-premium", "order": 5, "threshold_usd_75cl": "45–99.99", "source_url": "https://www.theiwsr.com/insight/why-are-agave-and-whisky-winning-the-us-premiumisation-race/", "source_line": "Ultra-premium US$45-99.99 (article dated 09/11/2023)", "read_date": "2026-09-26", "state": "sourced" },
    { "id": "prestige", "label": "Prestige", "order": 6, "threshold_usd_75cl": "100–200", "source_url": "https://www.theiwsr.com/insight/why-are-agave-and-whisky-winning-the-us-premiumisation-race/", "source_line": "Prestige US$100-200 (article dated 09/11/2023)", "read_date": "2026-09-26", "state": "sourced" }
  ],
  "beside_the_ladder": [
    { "id": "prestige_plus", "label": "Prestige-plus", "threshold_usd_75cl": "200+", "source_url": "https://www.theiwsr.com/insight/why-are-agave-and-whisky-winning-the-us-premiumisation-race/", "source_line": "Prestige-plus US$200+ (article dated 09/11/2023)", "read_date": "2026-09-26", "state": "sourced", "note": "not a rung of cuvee-1; a record whose source states prestige-plus carries prestige with the source line kept verbatim" }
  ]
}